A common question I encounter is about the importance of keywording on Pinterest. The answer is — it’s incredibly important! However, there’s a right and a wrong way to approach it. Pinterest functions as a search and discovery network, where users seek ideas, dreams, plans, goals, recipes, and more.

For businesses and content creators, Pinterest offers a unique opportunity to connect with an audience through diverse media formats. From selecting the perfect image for your pin to linking back to your business profile, every step is a blend of art and strategy.