A common question I encounter is about the importance of keywording on Pinterest. The answer is — it’s incredibly important! However, there’s a right and a wrong way to approach it. Pinterest functions as a search and discovery network, where users seek ideas, dreams, plans, goals, recipes, and more.

For businesses and content creators, Pinterest offers a unique opportunity to connect with an audience through diverse media formats. From selecting the perfect image for your pin to linking back to your business profile, every step is a blend of art and strategy.

In the dynamic sphere of hospitality, the transformative power of social media is not just significant—it's pivotal. Every day, an average individual spends about 144 minutes on these platforms, not just scrolling but actively engaging, sharing, and making decisions.